Finding it increasingly tough to compete against discount flower sellers many florists have turned to giftware as a way to supplement their offerings. There are a wide array of “gifts” that make a great accompaniment to a bouquet of flowers. Floral themed gifts, such as tote bags or jewelry, are popular, as are items that are traditionally paired with flowers, such as chocolates, candles, or cards.
Experts offer the following tips for florists who are considering branching into giftware:
There are many different gift shows held throughout the year - some are themed around a holiday or season, while others cater primarily to a certain area of the country (e.g. coastal areas).
Be sure to check FloristWare often for gift show listings in your area!
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