The puzzling phenomenon of people who feel compelled to track down and contact anybody that might have dialled their number by accident.

Whether you are a bride hiring a florist or a florist hiring a website developer you are paying for their expertise. It pays to listen to it.

There are degrees of order-gathering, and a lot of opinion on how far it can go. Deceptive order gathering is different and easy to distinguish.

Providing and explaining two different ways of getting from one place to another place might seem helpful but can also be confusing and counterproductive.

Retail floral is different, and florists can't settle for any website. They need a flower shop website that was designed and built for the flower business.

Order gathering in the floral business is a problem that hurts real local florists, customers, and the way consumers perceive flowers. It can be avoided.

Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.

Entities known as order-gatherers will do everything possible to convince you they are a local florist. For good flowers you need a real local florist.

Too many florists believe they have responsive websites that work well from mobile devices but don't. Mobile is vital & you need to know what to look for.

Social proof is a powerful marketing technique. But going too far, with a claim that seems incredible, undermines credibility and effectiveness.